Research

Results across the automotive value chain

Results across the automotive value chain

Results across the automotive value chain

Uobo diagnoses and labels every conversation it handles. These findings come from live deployments at franchise dealerships and service centres, measured on real customer calls with names removed.

Uobo diagnoses and labels every conversation it handles. These findings come from live deployments at franchise dealerships and service centres, measured on real customer calls with names removed.

Across every business

Most calls leave a person with something to do.

Most calls leave a person with something to do.

Most calls leave a person with something to do.

2,200 labelled calls from dealerships and service centres, each read for the main reason, urgency, who was asked for and what had to happen next.

2,200 labelled calls from dealerships and service centres, each read for the main reason, urgency, who was asked for and what had to happen next.

87%

87%

of calls leave a person with something to do. About 1 in 8 is finished on the call.

From 2,200 labelled calls

27%

27%

of calls need action the moment they arrive: stranded drivers, same-day jobs, unhappy customers.

From 2,200 labelled calls

27%

27%

of callers ask for a specific person by name. Among returning customers it is about 4 in 10.

From 2,200 labelled calls

$174

$174

of captured opportunity in the average call, from $125 to $222 depending on the repair order.

Measured on real calls at a $625 average repair order

OEMs

Every franchise dealer line carries the brand.

Every franchise dealer line carries the brand.

Every franchise dealer line carries the brand.

Recall work, service bookings and the first conversation a driver has with a brand all reach the dealer phone. These findings come from franchise dealer lines running Uobo.

Recall work, service bookings and the first conversation a driver has with a brand all reach the dealer phone. These findings come from franchise dealer lines running Uobo.

5%

5%

of a dealership’s calls were recall inquiries: manufacturer-paid work, captured with vehicle details.

Franchise dealership, 200 days

4.22

4.22

out of 5 in call quality at night and on weekends, the same as during business hours. It rose from 3.95 to 4.5 as the system learned the store.

Franchise dealership, every call graded

91%

91%

of service appointment conversations were completed on the call, with no staff involved.

Franchise dealership, 200 days

Dealer groups

One standard of answer across every rooftop, measured in the group’s own data.

One standard of answer across every rooftop, measured in the group’s own data.

One standard of answer across every rooftop, measured in the group’s own data.

At a group-owned franchise store, the phone line was tracked before and after Uobo.

At a group-owned franchise store, the phone line was tracked before and after Uobo.

72%

72%

of missed callers were reached by the store first, up from 38% before Uobo.

The store’s own phone data

26% to 12%

26% to 12%

Dead-end calls fell by more than half in the first six weeks.

Franchise dealership, 6 weeks

22%

22%

of calls arrived after hours. Every one was answered.

Franchise dealership, 6 weeks

21x

21x

Captured service opportunity against the cost of Uobo in six weeks. Confirmed vehicle sales returned 3.7x on their own.

Captured service opportunity against the cost of Uobo in six weeks. Confirmed vehicle sales returned 3.7x on their own.

Return on cost · 6 weeks

Franchise dealerships

Sales and service lines, answered at any hour and at any volume.

Sales and service lines, answered at any hour and at any volume.

Sales and service lines, answered at any hour and at any volume.

Measured on franchise dealership lines over the first month and the first 200 days.

Measured on franchise dealership lines over the first month and the first 200 days.

26%

26%

of calls arrived when no one could have answered. At peak, six callers were speaking with Uobo at once.

Franchise dealership, 200 days

42%

42%

close rate for buyers who came through the phone, the highest-closing source in the store.

Franchise dealership, 30 days

19%

19%

of calls at one dealership were about a car already in the shop, each one pulling an advisor from the counter.

From 2,200 labelled calls

50x

50x

Monthly opportunity recovered through the phone line against the cost of Uobo.

Monthly opportunity recovered through the phone line against the cost of Uobo.

Return on cost · 30 days

Service centres

The service bay’s phone, answered while the team works on the car.

The service bay’s phone, answered while the team works on the car.

The service bay’s phone, answered while the team works on the car.

Measured over six months at an independent service centre.

Measured over six months at an independent service centre.

37%

37%

of calls arrived when answering was physically impossible: closed, on a weekend or holiday, or with another call already live.

Independent service centre, 6 months

95%

95%

of callers were captured by name, vehicle and need, ready for the shop to act on.

Independent service centre, 6 months

16%

16%

of calls were commercial and fleet inquiries, demand a network can now see and measure.

Independent service centre, 5 months

14x

14x

Captured service opportunity against the cost of Uobo. Calls the store could not have answered returned 5.4x on their own.

Captured service opportunity against the cost of Uobo. Calls the store could not have answered returned 5.4x on their own.

Return on cost · 6 months

About the data

All calls are real customer calls anonymized with names removed. Wrong numbers, misdials, empty hang-ups and test calls are excluded. Each call is read and labelled for its main reason, urgency, whether a specific person was requested and what action followed, so treat percentages as close estimates.

Captured opportunity counts booked appointments at an 85% show rate and quotes at a 25% close, on each store’s own average repair order. Confirmed sales are as reported by the store. Returns are measured against Uobo’s monthly cost for the same period. Captured opportunity is not banked revenue.

Every business in automotive has a phone line worth reading.

Every business in automotive has a phone line worth reading.

Every business in automotive has a phone line worth reading.

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